Here's looking at you! The new Ultimo AW16 lookbook.

By Natasha Langton

Laws of Attraction were tasked with creating the new season lookbook for Ultimo. The brief was to come up with something eye-catching and beautiful and that effectively helped to support the story of the iconic brand's new lingerie collection. 

The inspiration for the new AW16 lingerie range was "celestial" . Our take on that paid both homage to and leveraged the stunning photography style for the campaign, whilst the shimmering effect on the cover was a direct reflection of a shining night sky. 

Here is a glimpse of what we came up with: