Jeeves of Belgravia celebrates The Queen's 90th Birthday with a little help from Laws of Attraction

To join in the celebrations of the Queens 90th Birthday this summer Laws of Attraction came up with creative concepts for our client, Jeeves of Belgravia. The Laws team set to work with a clear focus in mind help further leverage the quintessential Britishness of their brand and honour HRH in a way befitting of a Royal Warrant holder.

Laws of Attraction suggested a traditional street party theme and set to work sourcing the necessary elements to recreate this on brand. Our team thoroughly researched the various options and the results were some branded bunting and cupcakes that were made available across Jeeves’s 8 London stores over the course of Queen Elizabeth II, Official 90th Birthday celebrations from the June 5th – June 12th 2016.

Other activities we undertook on this topic were to design a home page banner and write several relevant news articles about the Queen and the association that Jeeves has as the official dry cleaner to the Royal Household. Check out the Jeeves website for and see for yourself! -

By Katy Noble


Laws of Attraction
Exchange at Somerset House
West Water Gate
Victoria Embankment
London, WC2R 1LA

+44 (0)845 619 3336


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