During the last quarter of 2016, we have been working with Faw Trucks to launch the brand in the UK. The project began with the design and development of a new website; followed by the management and implementation of a PPC campaign and a social media strategy is soon to be unveiled.
The site had two main functions; to showcase the catalogue of Faw Truck models and body types available for sale and also offer the customer the option to hire from their fleet and book online using a Sage Pay API integration. The online presence also includes PDF brochures and vehicle specifications.
The new site launched at the end of November. Click here to see it: http://www.fawtrucks.co.uk/
By Katy Noble