Looking forward: electronica 2016

By Graham Forbes

We our pleased to announce our involvement with electronic components distributer, Farnell element 14 and the electronica 2016 event in Germany this year. 

electronica is the world's leading trade fair for electronic components, systems and applications. The Munich event is held every two years and provides a great platform for Farnell element 14 to raise their profile within the marketplace. 

Laws of Attraction supported Farnell element14 at the last electronica event in 2014 - you can see what we got up to at that event here. http://lawsofattraction.com/portfolio/dev-kit-vending-machine-stunt/

For 2016, we will be helping Farnell element14 to raise awareness of their brand. The year, their stand will be split into 4 core areas that correlate with the 4 core sectors within electronic engineering that they appeal too - Research & Design, Education & Makers, Maintenance & Repair, and Bench to Board.

They want each of these audiences to understand that Farnell element14 can provide products, software, support and expertise for every stage of their project - no matter the scale.

With these objectives in mind, we will be producing collateral in the style of travel guides for each of the 4 'worlds’, as well as a motion graphics video to be displayed at the event.

Laws of Attraction's Creative Director, Graham Forbes said: "Laws of Attraction is delighted to be working on the electronica event in Germany, for the second year running, with the team at Farnell element 14. We are looking forward to building on the success of the 2014 show and working with Farnell element 14 to ensure that the 2016 event is an even bigger and better one."