Our client, Petra Drali, managing director of Ultimo lingerie recently gave an interview to Lingerie Insight.
Published last month, the interview reflects on her past 12 months in the role and explains how she has helped grow the brand’s wholesale and retail arms by conducting in-depth consumer research via Laws of Attraction.
It's a really interesting article and it's fantastic to see that we've been so instrumental in helping to change the direction of the Ultimo brand and for the results to be so tangible.
You can read the full article here: http://www.lingerieinsight.com/article-7320-exclusive-interview-ultimo-md-petra-drali/
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By Natasha Langton