Thermos warm to our creative approach

Following a successful pitch and strategy cycle, Laws of Attraction has been appointed as lead creative agency to increase the presence of Thermos brand in the UK, starting with the design and build of their e-commerce website.

Working with Thermos, Laws of Attraction will be the driving force behind the brand’s marketing efforts to elevate its profile amongst a younger, more aspirational audience, attracting a high volume of sales and engagement.

We will be using our relationship memory process to design a responsive website that attracts millennials without alienating the brand’s loyal customer base.

The creation of the new website will bring together a number of key elements including art directing a lifestyle photoshoot and creating emotive content for their blog and social media channels.

Nick Kime, Managing Director at Thermos UK, said: 

“The team at Laws of Attraction really impressed us with their understanding of the brief, the marketplace and the challenge we face. Their capabilities across strategy, content and creative make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. We are excited to partner with them to write the next chapter of Thermos’ story.” 

Graham Forbes, Creative Director at Laws of Attraction said: 

“With issues such as climate change and single-use plastics dominating the news, the market that Thermos operates in has as undergone significant change in the last few years. This presents us with an incredible opportunity to help them forge new relationships with people for whom sustainability is equally as important as style.”

 

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