Published on February 07, 2020
MJBIZCON Conference in Las Vegas is the world’s largest and most highly anticipated cannabis event and comes with all the excitement, energy and enthusiasm you’d expect from a city that proudly bills itself as The Entertainment Capital of the World.
The event coincided with the rollout of HighProGrow’s online presence and the supporting collateral we produced for them including; brand guidelines, promotional video, pull-up stands, brochure, stationery and branded merchandise.
During the research phase of the brand discovery, we defined the customer personas to help us to understand how to attract the diversity of people that HighProGrow is looking to do business with.
Simon Kevan, CEO of Laws of Attraction was out in Vegas with our client, HighProGrow to help them launch the brand to an eager audience of over 35,000 people, as well as build relationships with people who had come in search of valuable insight, knowledge, and for some, clarity on effective solutions to grow their fledgeling businesses.
Simon commented, “It was great to see firsthand how people with a variety of interests, from all corners of the globe, were drawn to the brand.”
A series of networking mixers took place throughout the week, offering a unique chance to connect with experts in all areas of the industry. The Investors Intelligence Conference, a two-day event held before the start of MJBizCon week was one of the mixers sponsored by HighProGrow which hosted high-net-worth and accredited investors providing exclusive investing insight, opportunities, and data. Guests that attended listened in on different investment strategies, ways to increase capital as well as grow their networks.
Along with the Investors Intelligence Conference, HighProGrow sponsored the Women’s Networking Reception on Wednesday. Hosted by MJBizDaily CEO and industry leader Cassandra Farrington the conversation throughout the night was on forward-thinking and continued efforts to further the industry and support the professionals within it. Recognising the importance, leadership, and influence of women in the cannabis industry who are creating female-focused cannabis lifestyle brands, hemp-derived products for health and wellbeing, amongst other innovations.
