A new lease of life for the Lifefactory brand

Following the successful launch of a new online presence for Thermos earlier this year, we have recently completed a project for their sister company, Lifefactory UK.

Lifefactory was originally launched in California in 2007, quickly becoming a popular and well-recognised brand that produces a range of reusable, portable, glass bottles that are safely housed in a BPA free plastic cover that accommodates all age groups.

The project followed the same ethos as Thermos UK. Create an engaging, attractive and quality user experience that enhances the relationships their established customer base has with the brand, whilst looking to position the brand inline with new audiences. Nick Kime, Managing Director Thermos UK said…

 

“After the successful launch of the Thermos UK e-commerce platform, we were delighted to work with Laws of Attraction again on the Lifefactory UK site. The team instantly grasped the brand and what we were looking to achieve and delivered within a really quick timeframe under challenging circumstances. With our new brand storefront, we are really excited to promote the Lifefactory brand in the UK.”

 

Graham Forbes, Laws of Attraction creative director said…

 

"The Lifefactory philosophy of sustainable living really resonated with us, and we had no doubt it would also resonate with environmentally-aware consumers in the UK. Our challenge was to create an online presence that echoed those values. With that in mind, the design is deliberately minimal, with a fresh and clean palette that enhances the user experience and allows the products to take centre stage."

 

You can read more about the entire project background that included the psychological market research and marketing strategy behind both the Thermos and Lifefactory online presence in this earlier article… A Warming Journey of brand discovery for Thermos UK.

 

Take a look at the Lifefactory online presence here, https://lifefactoryuk.com/ and if you would like to know more about how our psychological insight market research model can benefit your brand take a look at our business strategy and communications services.

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