Published on September 18, 2020
Here we are revisiting an editorial piece our CEO, Simon Kevan authored for the Business Reporter and The Telegraph back in May 2019. This piece couldn't be more relevant to today's climate as Simon talked about the emotional drivers of people and how to manage employees.
Laws of Attraction helps leaders and HR executives develop a deeper understanding of recognition and praise, enabling them to manage what is simultaneously their largest opportunity and risk – their employees.
According to the businesswoman and champion for women’s empowerment and entrepreneurship, Mary Kay Ash, the two things people want more than sex or money are recognition and praise. In this article we will explain how we help leaders and HR executives to develop a deeper understanding of these emotional drivers, enabling them to manage what is simultaneously their largest opportunity and risk – their employees.
Laws of Attraction is a business consultancy with a difference. We use the science of interpersonal relationships to improve business performance. Our belief is that relationships are the heartbeat of every successful business, and at the heart of every successful relationship is communication.
Research has identified recognition and praise as two of the key components behind successful workplace relationships
Our research into how we form and maintain relationships proves that we crave emotional interactions that inspire trust, empowerment, passion, knowledge, recognition and praise. It was this research that led us to develop Vibe®, an innovative employee engagement survey and feedback platform that enables organisations to enhance engagement via actionable insights that improve performance. Vibe harvests big data to drive cultural change by producing insightful, easy-to-understand reports that inspire conversations and ignite debates about the things that matter most to their people.

Starting conversations: Vibe's dashboard provides insights that enable organisations to enhance employee engagement
Recognition is key to enhancing engagement, but it does not always have to be glowing and super-positive all the time. It can be candid, supportive and insightful feedback that helps individuals and teams grow. “We all need people who will give us feedback,” said Bill Gates. “That’s how we improve.”
The feedback that Vibe collects encourages more empathetic behaviour, as it quickly and accurately highlights any patterns in your employees’ thoughts and feelings. This provides managers and leaders with an invaluable opportunity to focus on your organisation’s strengths and opportunities, enabling you to influence current thinking. The law of attraction states that “like attracts like”. Thoughts become words, words become actions, actions become behaviours, and the way in which the employees in your organisation behave is ultimately what defines your culture.
Vibe empowers teams to take control of their own development plans and improve relationships within the business
Companies with highly engaged employees outperform their competitors by 147pc. No one knows this better than Simon Sinek, author and organisational consultant. He said: “Customers will never love a company until the employees love it first.”
Vibe provides an instant visual dashboard showing the proportion of your employees that are empowered, frustrated, coasting or disenfranchised. This allows you to gain a deeper understanding of the internal environment and make more informed commercial decisions.
Vibe can be used on any device, globally, at any time. The big data it collects is instantly processed into reports and dashboards that make the insights easy to understand and to translate into action.

Raise your vibe: the platform can provide employees with personalised development reports and training opportunities
Vibe can also be used to perform a statistical regressional analysis into the key drivers, providing clarity and focus for change and accountability over time. This is supported with an advanced, artificially intelligent sentiment analysis that can process huge amounts of unstructured comments and output them as key themes and topics in a matter of seconds.
Vibe can also signpost employees to specific learning and development in line with their current thinking profile. Personalised reports and e-learning show individuals how they compare with their peers and colleagues throughout the business.
Employee turnover can be anything from 30pc of salary at entry-level to 400pc for a high-level or specialist employee. Add to this the costs of managing multiple tools for customer surveys, supplier surveys, performance reviews, objective setting, reward and recognition schemes and more, and you will see that the costs soon spiral. Vibe allows you to do all the above in one simple, easy-to-use and intuitive hub.
Discover more or book a demo at vibe.uk.com or at lawsofattraction.com.
The original articles can be found here on The Telegraph and on the Business Reporter.