ALIGNING AND UNIFYING YOUR CULTURE

Employer Value Proposition (EVP) is the salary, compensation and benefits that the employer pays to an employee who’s contracted to deliver skills, experience and productivity that further delivers the company’s business goals, mission, purpose and values.

Every company in the world has an EVP, whether it's defined or not. Your EVP crystallises and unifies the expectations of how your employees behave at work and ensures the behaviours are clearly defined. Your EVP can be the determining factor in attracting, retaining or losing talent from your organisation.

Our Methodology

 

EVP Methodology

 THE LAW OF ATTRACTION

Defining your EVP

Your EVP defines the key guiding principles of your business and having a clear, unified message enable you to actively retain and attract talent. Your mission, values and purpose are a declaration to your employees and clients of how your business works.

While it may be easy to describe your company, it’s harder to define your culture. Company culture is intangible – it’s the way your employees feel in the workplace, and having a clearly defined company culture reaches your employees, your clients and prospective talent too.

Like attracts like

The law of attraction states 'like attracts like'. We, therefore, form relationships with people who have the same beliefs, values and aspirations. That’s why businesses’ have a duty of care to clearly define the Employee Value Proposition and articulate the company’s business goals, mission, purpose and values, so they can attract and retain the right talent for their brand.”

Your culture is defined by the way in which the people in your organisation behave. So it follows, that if you want to influence the culture, you need to start by influencing the thinking...

Thoughts become words – words become actions – actions become behaviours – behaviours become a culture.

Relationship memory process

Any communications we create and convey, must not only attract attention but must also be unforgettable, otherwise, the activity represents a loss of investment. We apply our Relationship Memory Process© to everything we create for our clients.

This unique process is based on psychological research of how memory works, and its premise is a simple one: everything we deliver is based upon the ultimate objective of enhancing relationships through memorable communications.

Case Studies

OVARRO - CULTURAL CHANGE CAMPAIGN
WESTFIELD UNIBAIL RODAMCO - SERVICE VALUES INITIATIVE
WEST MIDLAND TRAINS - PRESENTATION STANDARDS
WEST MIDLAND TRAINS - PRESENTATION STANDARDS
ABELLIO GROUP - INTERNAL LEADERSHIP GUIDE
ABELLIO GROUP - INTERNAL LEADERSHIP GUIDE
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