Attraction has been studied scientifically for decades, yet research in this area doesn’t get anywhere near the amount of attention it warrants and is often left hidden in academic papers. It’s perhaps not surprising then that the vast majority of consultants and creatives, when faced with choices on how to attract, often rely on their own experience and intuition, rather than considering established psychological theories and practices.

It is not uncommon for people to believe they already possess an intuitive understanding of psychological principles, simply by virtue of living life and interacting with others. As a result, they’re less likely to consult psychological research when making decisions. This overconfidence often causes people to miss golden opportunities.