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Our MD Simon Kevan was recently invited to be a guest speaker at the Association of International Property Professionals conference. Watch the video.

Hull City AFC

Our Season Card campaign has proved to be a real winner for the club. Read more.

Jack French

Our Valentine's Day stunt attracted a host of celebrities including Kate Moss and has been featured in OK! Magazine. Read more.

Callista Cay

Creating a brand that reflects its customers’ identities and their future aspirations for Callista Cay. Read all about it.

Berkeley DeVeer

Conveying a brand's ethos and quality through imagery and design for Berkeley DeVeer. Read all about it.

Farnell Element 14

Farnell element14 global brand video shot in 4 countries: watch now.

Isostar UK

Insight, design and marketing for global drinks brand Isostar. Read all about it

Rix Petroleum

Defining and executing an improved brand strategy for Rix Petroleum. Read more here.

Accent

"We are amazed at what Laws of Attraction have delivered for us."

Louise Schneider - Owner

Latest News

Laws of Attraction hits the Emerald Isle

We are pleased to announce the signing of our newest client BeckettHanlon. BeckettHanlo...

Only by truly understanding the psychology of your target audience can you begin to attract, influence, educate and persuade them.

Simon Kevan

I see myself as a true modernist. Even when I do a traditional gown, I give it a modern twist. I go to the past for research. I need to know what came before so I can break the rules.

Vera Wang - Fashion Designer

Time waste differs from material waste in that there can be no salvage.

Henry Ford

Theory overview - He who loves practice without theory is like the sailor who boards ship without a rudder and compass and never knows where he may cast.

Leonardo da Vinci

Do what you do so well that they will want to see it again and bring their friends.

Walt Disney

BMW has identified very early on that, next to our products, the brand is the second strongest pillar for our success. It delivers the emotional added value that is very important for our customers.

Jan-Christiaan Koenders, BMW

Your premium brand had better be delivering something special, or it's not going to get the business.

Warren Buffett

The only way to attract is to act.

Simon Kevan

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.

Scott Bedbury - Nike

Risk comes from not knowing what you are doing.

Warren Buffett

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

Jaron Lanier - A pioneer in the field of VR

A problem well defined is a problem half solved.

Charles F. Kettering - American Inventor

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

Richard Branson - Virgin Group

Your brand is created out of customer contact and the experience your customers have of you.

Stelios Haji-Ioannou - Easy Group

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

Henry Ford

We made the buttons on the screen look so good you'll want to lick them.

Steve Jobs - Apple Co-founder

To effectively communicate, we must realise that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

Anthony Robbins - Motivational Speaker

Take note of what's around you and maximise sensory pleasure.

Heston Blumenthal

It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.

Sherlock Holmes

Your most unhappy customers are your greatest source of learning.

Bill Gates - Microsoft Co-founder

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Steve Jobs - Apple Co-founder

It is not the strongest of the species that survives, nor the most intelligent, but the ones most responsive to change.

Charles Darwin

The importance of brand coherence across geographic boundaries and across internal and external audiences contributes to building a successful brand.

David Bickerton - BP

I have always believed that personal relationships are vital in business and that people should be directly accountable for their actions.

Richard Branson - Virgin Group

A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.

Scott Talgo - Brand Strategist

If you give people tools, and they use their natural ability and their curiosity, they will develop things in ways that will surprise you very much beyond what you might have expected.

Bill Gates - Microsoft Co-founder

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

Warren Buffett - American Billionaire

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos - Amazon Founder

Being second is to be the first of the ones who lose.

Ayrton Senna

Appreciate everything your associates do for the business. If people believe in themselves, it's amazing what they can accomplish.

Sam Walton - Wal-mart Founder

I never dreamed about success. I worked for it.

Estee Lauder

Brand handling synergy means developing and communicating your company's values and identity consistently.

Martin Lindstrom - Danish Author

Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as you mind lets you. What you believe, you can achieve.

Mary Kay Ash - Mary Kay Cosmetics

Some men see things as they are and ask why. Others dream things that never were and ask why not.

George Bernard Shaw

Simplicity before understanding is simplistic; simplicity after understanding is simple.

Edward De Bono

Success consists of getting up just one more time than you fall.

Oliver Goldsmith

Humour is by far the most significant activity of the human brain.

Edward De Bono

Good people are good because they've come to wisdom through failure. We get very little wisdom from success, you know.

William Saroyan

We are so made, that we can only derive intense enjoyment from a contrast and only very little from a state of things.

Sigmund Freud

Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside, awakens.

Carl Jung

Education is not just the filling of a pail, it is the lighting of a fire.

B. F. Skinner

The secret of winning football games is working more as a team, less as individuals. I play not my 11 best, but my best 11.

Knute Rockne (College Football Hall of Fame Coach)

The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production.

Karl Marx

Stopping advertising to save money is like stopping your watch to save time.

Unknown

If you're interested in 'balancing' work and pleasure, stop trying to balance them. Instead make your work more pleasurable. An idea that is developed and put into action is more important than an idea that exists only as an idea.

Edward de Bono

You do have to do business with and to try to influence people you don't agree with, or find disagreeable, so it's important to stress that balance.

William Hague

The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.

Venus Williams

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Edward de Bono

Creativity involves breaking out of established patterns in order to look at things in a different way.

Edward de Bono