Welcome to Laws of Attraction

We are a management consultancy that specialises in psychological insight and research projects that help us to deliver brand and HR strategies, leadership programmes and cultural transformation. We do this by applying our relationship science, memory model and Vibe survey and feedback technology to optimise your leadership teams, culture, engagement, colleague wellbeing, and in turn your organisations' performance.

Explore our range of services below and start your journey to building better relationships.


Our Services

Vibe Employee Insight

We combine psychology with our Vibe relationship technology to provide you with deep insights into the thoughts, feelings and aspirations of your colleagues and employees.

Vibe Customer Insight

Drive customer acquisition, retention, loyalty and ultimately the lifetime value of your customers with our sophisticated suite of diagnostic and insight data management system.

Vibe HR Assessments

The Vibe HR periodic table is a strategic HR function assessment tool that delivers deep insights, strategic alignment and engaging people plans that are trained and coached in by our team of leadership specialists. 

Vibe 360 Assessments

Vibe 360 is an award-winning 360 assessment and feedback platform that helps you manage your biggest opportunity and your biggest risk; your people.


Data Management Systems

Create, implement and codify your complete data ecosystem to fuel your organisation's growth objectives and artificial intelligence opportunities as a force for good. 

Leadership Development

Our leadership development programmes focus on building relationships and harnessing human energy at work in the most productive way. Our programmes are bespoke, blended, memorable and interactive learning experiences.

Equality, Diversity & Inclusion

We use our Vibe behavioural analytics platform and consultants to create leaders who embrace and embody the ED&I vision, values and strategy to engage and inspire those around them to do the same.

Employee Value Proposition

Attract and retain the best talent by building an exciting, educational and engaging Employee Value Proposition (EVP). Laws of Attraction offer an end to end process including diagnostics, ongoing measurement and creative communications.

Brand Communications

 Led by science and driven by creative ingenuity, we craft compelling stories that have the power to entertain, educate, engage and get to the heart of your audience.


Engaging, educational and inspiring interactive learning sessions, lead by experienced facilitators either online or in person. Thought-provoking and stimulating content designed to improve relationships at work and fast track change. 

Mergers & Acquisitions

Our M&A technology platform and consultative services enable large organisations to effectively integrate the people and culture during the critical phases.

Customer Testimonials

Having Vibe representatives facilitate feedback discussion meetings were invaluable in securing engagement from management teams and creating ownership of the results. These sessions triggered a real interest in the data and helped drive motivation for team action planning.  
Nicky Poulter

Head of Human Resources

Leadership development and engagement is a high priority for Capita, especially in these current times; where employees are working remotely, we have a responsibility to develop high-performing employees and stronger teams. We have partnered with Laws of Attraction to contextualise the Vibe 360 tool to deliver insightful and intuitive reports to help inform, engage and support our leaders’ development and for us to make more data-driven decisions as a function. Laws of Attraction has worked hard to understand the intricacies of our organisation; ensuring that the leadership behaviours measured in the 360 are aligned with our company values and vision. We are hugely excited about this partnership and looking forward to working with Laws of Attraction to support our succession planning and execute our talent development strategy.  
Lisa Pinfield

Group Head of Talent & Development

Following an initial pilot with our talent pool, Greater Anglia used Vibe 360 to deliver a feedback review of our six leadership framework capabilities.  This was in place for our top 50 leaders in the business, and something we had not formally measured before.  Whilst the individual reports and coaching proved very engaging, the executive report enabled us to really understand our cultural leadership behaviour.  It provided the necessary insight to establish key strengths across the team, as well as identify two core capabilities that required generic development. Leadership behaviour is always difficult to measure, however, the Vibe 360 tool enabled us to define this more clearly and drive the need for continuous improvement.
Dawn Robinson

Head of Talent Resourcing & Development

Fantastic program. Really well organised, it was a great balance of input from the facilitator,but also a discussion debate, an output generated by all involved so it doesn't feel like a lecture. Really interactive,great amount of time. Kept everybody engaged. Certainly highly recommended
Alex Didymiotis

HR Director

'It is vital that we support and grow our team’s varied skills and our agreement with Laws of Attraction will see us explore new ways to get the very best from our incredible talent pool. It will ensure that our management are at the very top of their game in terms of understanding their teams. The bespoke plans Laws of Attraction have produced are designed to ensure the growth and development of all staff via strong knowledge of what makes them tick.'
Sean Brennan

European MD

'I would like to thank the team at Laws of Attraction for your time, cooperation and excellent delivery during the Executive Coaching Program in Gouna. Your time, input, flexibility and way of delivery were very much effective and beneficial to all of GB Executives team.'
George Sedky

Chief Human Resources Officer

'We’re committed to developing the skills of our colleagues across Scotland’s Railway. Laws of Attraction have been a tremendous support in helping to drive and deliver this programme of development, in line with our Leadership framework and our Vision and Values.'
Ruth Hill

Senior Training Manager

'We have worked with Laws of Attraction for a few years and recently we included their Vibe solution in our bid operate the West Midlands rail network. We took our colleague strategy extremely seriously and it worked because we won the bid and Laws of Attraction have been a key part of the mobilisation process and great to work with.'
Kerry Smith

Deputy Mobilisation Director – West Midlands Trains

'The Day in the Life Project was developed to bring alive what ‘good looks like’ in our front line leadership roles in an engaging and informative manner. LoA worked very closely with us to bring this vision to life in a very creative and interactive way. The project itself presented challenges along the way give the size and complexity of our portfolio of businesses, but the dedicated support we received from LoA helped keep us on track. Best of all our leaders absolutely love what we’ve produced.'
Lisa Farrell

Head of HR (former)  

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