Welcome to Laws of Attraction

We are a management consultancy that specialises in psychological insight and research projects that help us to deliver brand and HR strategies, leadership programmes and cultural and transformation. We do this by applying our relationship science, memory model and Vibe survey and feedback technology to optimise your leadership teams, culture, engagement, colleague wellbeing, and in turn your organisations' performance.

Explore our range of services below and start your journey to building better relationships.


Our Services

Vibe Employee Insight

We combine psychology with our Vibe relationship technology to provide you with deep insights into the thoughts, feelings and aspirations of your colleagues and employees.

Vibe Customer Insight

Drive customer acquisition, retention, loyalty and ultimately the lifetime value of your customers with our sophisticated suite of diagnostic and insight data management system.

Vibe HR Assessments

The Vibe HR periodic table is a strategic HR function assessment tool that delivers deep insights, strategic alignment and engaging people plans that are trained and coached in by our team of leadership specialists. 

Vibe 360 Assessments

Vibe 360 is an award-winning 360 assessment and feedback platform that helps you manage your biggest opportunity and your biggest risk; your people.


Data Management Systems

Create, implement and codify your complete data ecosystem to fuel your organisation's growth objectives and artificial intelligence opportunities as a force for good. 

Leadership Development

Our leadership development programmes focus on building relationships and harnessing human energy at work in the most productive way. Our programmes are bespoke, blended, memorable and interactive learning experiences.

Equality, Diversity & Inclusion

We use our Vibe behavioural analytics platform and consultants to create leaders who embrace and embody the ED&I vision, values and strategy to engage and inspire those around them to do the same.

Employee Value Proposition

Attract and retain the best talent by building an exciting, educational and engaging Employee Value Proposition (EVP). Laws of Attraction offer an end to end process including diagnostics, ongoing measurement and creative communications.

Brand Communications

 Led by science and driven by creative ingenuity, we craft compelling stories that have the power to entertain, educate, engage and get to the heart of your audience.


Engaging, educational and inspiring interactive learning sessions, lead by experienced facilitators either online or in person. Thought-provoking and stimulating content designed to improve relationships at work and fast track change. 

Mergers & Acquisitions

Our M&A technology platform and consultative services enable large organisations to effectively integrate the people and culture during the critical phases.

Customer Testimonials

“I’ve been very impressed with Laws of Attraction’s ability to work under pressure, on a complex project, and still consistently deliver high-quality creative. They have been steadfast and diligent at every step of the process; from the initial discovery phase to researching and concepting our new name, and of course the delivery and roll-out. We’ve all enjoyed working closely with them throughout and look forward to strengthening that relationship in the future.”
David Frost


'The team at Laws of Attraction really impressed us with their understanding of the brief, the marketplace and the challenge we face. Their capabilities across strategy, content and creative make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. We are excited to partner with them to write the next chapter of Thermos’ story.'
Nick Kime

Managing Director

'It is vital that we support and grow our team’s varied skills and our agreement with Laws of Attraction will see us explore new ways to get the very best from our incredible talent pool. It will ensure that our management are at the very top of their game in terms of understanding their teams. The bespoke plans Laws of Attraction have produced are designed to ensure the growth and development of all staff via strong knowledge of what makes them tick.'
Sean Brennan

European MD

'I would like to thank the team at Laws of Attraction for your time, cooperation and excellent delivery during the Executive Coaching Program in Gouna 2019. Your time, input, flexibility and way of delivery were very much effective and beneficial to all of GB Executives team.'
George Sedky

Chief Human Resources Officer

‘I’ve partnered with many companies over my 25-year career but this partnership has been one of the best without a doubt. Laws of Attraction really have absolutely gone the extra mile. This is much more than a cultural/employee engagement survey and the consultative support service is fantastic covering big data, communications and behavioural change.’
Tracey Williams

HR Director

'We’re committed to developing the skills of our colleagues across Scotland’s Railway. Laws of Attraction have been a tremendous support in helping to drive and deliver this programme of development, in line with our Leadership framework and our Vision and Values.'
Ruth Hill

Senior Training Manager

'We have worked with Laws of Attraction for a few years and recently we included their Vibe solution in our bid operate the West Midlands rail network. We took our colleague strategy extremely seriously and it worked because we won the bid and Laws of Attraction have been a key part of the mobilisation process and great to work with.'
Kerry Smith

Deputy Mobilisation Director – West Midlands Trains

'I chose to use Laws of Attraction for the National Mentoring Awards campaign because they really understood the true value of mentoring which was paramount for us. Their passion really came through in their creative ideas and the campaign was a huge success. It was a pleasure to work with Simon and the team, they are all wonderful and went out of their way to ensure every detail and prompt delivery was met, really great service and I will be using them again for my next campaign.'
Chelsey Baker

Founder - The National Mentoring Awards

'Laws of Attraction are doing amazing things with psychological insights for businesses. Simon the CEO was a great partner, highly responsive and unbelievably flexible and patient with regards to all of the work we did together at Farfetch.'
Amy Sawbridge

Senior Consultant

'Laws of Attraction are absolutely a first class outfit – The 5-year plan that the team wrote and created for my business three years ago really helps guide and motivate me every month. The ongoing support and advice really are bringing to life the Laws of Attraction for me and my team. Thank you, LOA!'
Drew Beckett

CEO and founder Beckett Hanlon Global Property Franchise

'The Day in the Life Project was developed to bring alive what ‘good looks like’ in our front line leadership roles in an engaging and informative manner. LoA worked very closely with us to bring this vision to life in a very creative and interactive way. The project itself presented challenges along the way give the size and complexity of our portfolio of businesses, but the dedicated support we received from LoA helped keep us on track. Best of all our leaders absolutely love what we’ve produced.'
Lisa Farrell

Head of HR  

Click the button below to download our whitepaper.
Request a Brochure
We'll be in touch shortly.
Book a Demo
We'll be in touch shortly.
Join Our Mailing List
We'll be in touch shortly.