Everything we do is centred around enhancing relationships in a way that positively impacts culture and business performance. At the heart of this is our award-winning Vibe AI survey and feedback platform, providing deep, actionable insights into all aspects of your organisation. The reporting insights come with sage advice from our team of experienced industry specialists who consult and coach how to mobilise the findings effectively.
Bound together by a passion for people and cultural optimisation, our experience spans industries, sectors, geographies, languages and cultures. Whether you’re a start-up going through expediential growth; a multinational going through a merger or acquisition or a highly-unionised institution looking to restructure, we’re here to help.
From global transportation businesses to retail giants, technology leaders to world-class scientific institutions, our technology and consultancy services have supported them all.
Welcome to a world of better relationships.
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Having recently completed a MSc International Human Resource Management at Queen Mary University in London, Precious is an ambitious professional, keen on taking advantage of any training and opportunities, which is what led her to Laws of Attraction. Having joined the LOA team in September 2020 as an Intern HR Consultant to support with project research, data collection, analysis and reporting, we were pleased to welcome Precious as a full-time member of our team.
Proactive, determined and positive with strong work ethics, she is also experienced in delivering high standards of customer service working in high-pressure settings as well as communicating in cross- cultural contexts. A self-motivated individual with the desire to succeed and a quick learner with growing interest and enthusiasm for all aspects of Human Resources. She is also fluent in written and spoken Italian and English.
In her spare time, she enjoys listening to HR/culture-related Ted Talks and podcasts and engages in media apps such as Clubhouse.
She is passionate about physical activity which is a passion developed during her cheerleading career. As a former cheerleader and tumbling enthusiast, she enjoys watching gymnastics, cheerleading & dance national and international competitions.
In addition to her fitness passion, she also enjoys travelling and exploring new cultures and places.
Haydn has over 20 years of experience in leading high performing learning cultures. With an extensive career in L&D, in a variety of commercial organisations within retail, leisure and manufacturing, Haydn took the decision to take his leadership development skills out of the corporate structure to become a freelance leadership consultant and performance coach. During his career, Haydn has delivered high impact change programmes driven by both commercial and regulatory needs. He is very passionate about engagement and the impact of leadership on team performance and business outcomes. This is why Haydn decided to join Laws of Attraction.
Now a fully qualified International Coaching Federation (ICF) coach with over 4 years of coaching practice, Haydn prides himself on the ability to generate exceptional levels of personal performance and individual growth from those he works with. Haydn has qualifications in MBTI, Insights Discovery and business NLP – all of which enhance his coaching and facilitation skills. Haydn is also an advocate of lifelong learning and personal growth and continues to update his knowledge and understanding of the dynamics of human performance.
With more than 10 years of experience working in Customer Care and Tech Support.
Mora realized that her passion for people and human relationships was key to start developing new skills involving and surrounding HR. As an Account Manager closely interacts with customers to answer questions or address concerns. Great at developing strong and professional relationships with colleagues and clients alike.
At LOA she was able to find a place to ensure personal and professional growth, through constant training and innovation since for us, it's very important that we keep our employees updated and on the vanguard of HR and technologies combined to ensure that we give the best possible feedback to our clients.
Steve’s twenty-five-year career has spanned a number of sectors including Utilities, IT, Business & Professional Services including ten years as HR Director within Financial Services. Throughout this time, he has managed several large organisational and cultural change programmes, ensuring the businesses he works with are fit for purpose and have a highly skilled and engaged workforce. Steve’s pragmatic approach to People Leadership has delivered benchmark performance and successfully achieved the Investors in People, Gold Award and being asked to act as one of IIPs Champions. In addition to his roles within Human Resources, Steve has a successful track record as the Customer Operations Director for an insurance business where he successfully demonstrated his leadership through non-HR lenses.
Now working as a full-time Executive Coach and Leadership Development specialist, Steve has established himself as a trusted advisor working with the Executive teams develop people strategies and build emerging talent and professional capabilities. His client portfolio comprises national and international businesses across multiple sectors including Manufacturing, Retail, Professional Services, Local Government, Education and Tech firms. Steve also writes for professional journals and is a speaker at events regarding leadership development, employee engagement and change.
Stephanie has over 20 years’ experience working in the People Development field for major brands and start-ups, across multiple sectors such as travel, banking, professional services, manufacturing and retail. Having spent the first 15 years of her career in various HR and L&D roles, she will tell you her heart and passion lie in retail.
She has a passion for developing people and her knowledge of the psychology of leadership and human-centric behaviours, combined with her engaging and energetic style ensure that her clients can go back into the workplace and embed the behavioural changes from day one.
Stephanie’s USP is to provide and implement solutions to complex cultural challenges inside an organisations culture and/or as they go through a mergers & acquisition journey; identifying strengths, development areas and working with clients to further increase what they are already good at, helping them to overcome obstacles that will enhance everyday communication, thus improving their relationships and leadership behaviours.
Stephanie works with a diverse range of global brands, from retail favourites to technology giants based across the UK, EMEA and APAC.
Outside of work, she lives on the Kent coast and enjoys all the pleasures that living by the sea brings. She’s also a keen runner (a few marathons under her belt), which is handy as she’s also a very keen cook and most weekends are spent hosting dinner parties.
With a BSc in Biology and an MSc in Behavioural Decision Sciences and Neurobiology, Ana is a passionate neurobiologist and behavioural scientist with a deep interest in connecting academic relationship science with the world of business. With experience as a neuro marketer and consumer behaviour consultant, Ana applies her academic knowledge and research skills to help inform insight strategies to create and build human-centred businesses.
Ana joined Laws of Attraction in June 2016 and since then has been contributing to both internal and client-side research projects delivering fascinating, rounded insights from across the world through the lens of interpersonal relationships. What Ana loves about Laws of Attraction is its commitment to applying the science of interpersonal relationships to the workplace.
Ana is a keen observer, she gets to know people inside and out: how they decide, judge and chose their brands; how they buy, engage and remember a brand. Her work spans various industries and across different business departments. Some of the brands she's helped include Philips, Liverpool FC, Odeon, Next and various start-ups.
Originally from Porto Anna lives in Portugal where she is currently studying towards a PhD.
An MBA-qualified change management professional with an extensive commercial, government agency and marketing background, Colin has an impressive track record in the creation, development and implementation of robust, but practical, business solutions. He has aided many businesses in creating the right foundations for success and achievement.
A persuasive communicator, creative innovator, enthusiastic motivator and a strong negotiator, Colin has worked in business process improvement across a wide range of industries. He is a business growth expert on the Goldman Sachs 10,000 Small Businesses Programme as well as a company director and non-executive director.
As a Brazilian living in London for three years, Fabia speaks English, Portuguese, Spanish and Italian and has a background in Marketing and PR in the Americas and Latin America. Fabia heads up our social media strategy and implementation. With a background in the fashion industry, Fabia lives and breathes the Laws of Attraction philosophy in the science behind relationships and business success. With her passion for people, Fabia is looking for opportunities to collaborate with organisations with the same beliefs, values and missions as Laws of Attraction.
Ogi specialises in animation and sequential arts. Born in the former Yugoslavia, he initiated his artistic career at a young age. Since then he has had significant life experience within conflict areas as well as within an environment of intense social atmosphere engineering. Having also worked with the UN as well as Time means that Ogi's eclectic life-path brings an idiosyncratic perspective to the Laws of Attraction team.
Ogi has a passion for modern psychology and its implementation into work and life. He uses psychological systems within his work to make creations that offer substance and meaning beyond the evident. He is adept in the use of archetypes, narrative structures and semiotic and meme manipulation to design metanarratives within multi-platform landscapes and he continues to undertake extensive research within this area.
From martial arts to knife throwing and bouldering to wielding a (big) hammer, Ogi finds many ways to develop what he calls his 'kinetic learning' as it brings him fresh perspectives that help to enhance his creations, and he enjoys participating in an ever-expanding myriad of activities. In addition to this, he spends time devouring knowledge of the world today to equip him for the world tomorrow.
Achieves recognisable success in senior level commercial brand and business management roles within multiple categories, both luxury and premium sectors and hugely passionate about the beauty industry. Focused, with good strategic appreciation and vision, able to build and implement business plans with a proven track record. With a keen eye for detail has a clear understanding of omnichannel retailing in the UK and International markets. An entrepreneurial, resourceful and creative thinker with strong financial acumen, experienced working within large international corporations, family/founder-owned and private equity backed businesses. Good ability to identify new business opportunities and revenue streams. Customer focused and highly capable in building long term commercial relationships with buyers, distributors, business partners, industry influencers and authorities. Self-driven and self-reliant, with a track record of setting aims and targets high and achieving them. Experienced in scouting talent, creating and managing effective teams. A charismatic but pragmatic leader that has a collaborative approach with good interpersonal skills to engage, motivate and encourage others through change.
Mark Kendrick has been working in the broadcast industry since 2004, starting as an animator and camera assistant while studying for a degree in animation. He gained valuable experience working on the famous children’s television series Postman Pat at Cosgrove Hall Films in Manchester.
Soon after graduating, Mark started producing content for television, creating cartoon idents for BBC Wales and a series of short cartoons while also working as a freelance camera operator for Fashion TV.
Mark has had the opportunity to travel around the world with his work, working on projects in Dubai, Florida and Berlin, launching Fashion TV in Nigeria and Barbados and working as a director to produce the channel's first new brand launch commercials for Nigeria and Barbados. Mark also has experience in producing commercial adverts for channels such as Fitness TV on SKY, Community TV and S4C, and has also worked on documentaries for the BBC as a camera operator.
Mark is passionate about producing a cinematic quality video for all sorts of clients, no matter what brief or client or budget size. It is always his aim to create high-end video production that delivers results.
After completing a degree in psychology and management (2001), Simon (MBPsS) has worked across the insight, research, design, communications and technology industries for more than 20 years. Having worked on national, international B2B, B2C and charitable organisations consulting on a wide range of strategic initiatives to enhance relationships and power business growth.
Simon has been inspired by the science of interpersonal relationships - that's how they form, maintain and why they sometimes break down, and how we can apply this wealth of knowledge to improve employee engagement, customer service and, in turn, top-line growth.
This in turn led to Simon leading his team to create Vibe. A powerful survey and feedback platform that has several components (employee and customer surveys, 360 assessments, Pulse surveys and live polling) that provide a deep understanding of all the relationships your business has with its stakeholders. We use these insights to advise on a range of business services such as psychological insights, employee engagement, customer service and leadership.
Mental health is an issue close to Simon's heart. He has since made it a priority to increase awareness of mental health by helping break down the taboos surrounding it by supporting several front-line charities, which you can read about on the charity page of this website.
In his spare time, Simon enjoys cooking and travelling. However, it is his love of anthropology and human development that interests him the most.
Simon is a member of The British Psychological Society.
Sally has over 10 years' experience in planning, organising and managing business events in a range of sectors including SME, corporate and charity. Sally’s track record of creating innovative, informative and well-organised events, delivered on time and on budget means that they leave a positive lasting impression with all who attend them. She has a wealth of experience in managing and delivering events, building and managing client relationships, and putting processes in place to ensure excellence in event marketing, promotion, and realisation. Sally is able to provide a reliable, conscientious service - whether clients only need her to help with the stressful ‘big day’ or whether they need her to project manage the event from start to finish - she is always on hand to provide the necessary support.
Andrew Moorhouse is a sales transformation consultant and formerly the director of analytics at Capita. Andy has led sales performance improvement programmes at Cisco, Thales, Lex Autolease, Wickes, EE and Virgin Media. As a direct result, Wickes enjoyed a £67m revenue uplift. He is also a guest lecturer at Cranfield University where he teaches the MBA students a module on sales consulting strategies.
Andy also is a trusted management consultant and frequently tasked with leading large “meaty” projects; such as delivering a £500m systems training transformation project for WorldPay or defining the contractual strategies for a $1bn+ megadeal contract at Shell plc.
He’s a passionate outdoorsman, previously representing Great Britain in Cyclocross. Andy lives in a rural part of South Yorkshire, UK, with his two children Tristan and Violette.
Katy is a passionate and determined individual with proven communication and organisational skills within the events, entertainment and marketing industries. Over the last 18 years, Katy has gained some valuable experience in these areas working for large multinational marketing agencies and at some of the UK’s biggest green field events. Katy’s ability to rise to a challenge is exceptional. Having worked in some of the most diverse and challenging environments, her skill set is vast, making her a valuable asset to our team.
Katy has come from working with some famous brands and agencies, meaning she is extremely personable and able to build commercial relationships easily. A resilient character with a keen eye for detail, Katy is always dedicated to delivering the highest standards in every role she undertakes.
In her personal life, Katy enjoys collecting music. In fact, she is an avid music lover and has quite a spectacular record collection. Katy practises meditation and yoga and, when she gets the chance, enjoys learning the bass guitar as well as living as much of her life in the great outdoors as she can – despite the English weather!
Yo is an executive coach, a successful entrepreneur and a sought-after business and technology change, consultant.
Yo is particularly passionate about helping passionate leaders grow.
Having built five businesses and been instrumental in the establishment of several client ventures he has acquired a deep appreciation for the many challenges facing entrepreneurs and some of the techniques and disciplines that help entrepreneurs meet these challenges.
Additionally, as a sought-after business and technology change consultant to companies ranging from BAA to Barclays, Yo has extensive experience of the complex challenges facing leaders within fast-paced FTSE100 sized multinationals.
Yo’s coaching practice is focused on helping clients gain greater awareness of their beliefs and habitual behaviours. Clients are challenged to honestly assess how these beliefs and habits align with their own objectives and those of their organisation. Where required clients are then helped to design and implement effective change strategies.
To achieve this Yo relies heavily on intuition and conceptual re-framing which help his clients gain a better perspective and actionable insights. Clients enjoy the energy and humour Yo brings to his coaching sessions and his direct but non-judgemental style. His clients feel challenged but always accepted and supported.
Sav has collaborated with some of the world's leading names in the industry to deliver, time after time, critically acclaimed entertainment through the art of illusion.
Backed by a Fine Arts (Hons) degree, Sav likes to think of himself as a curator of deceptive practices. Since his childhood, he's been plucking watches off wrists, picking locks, making things vanish and even replicating the famous Uri Geller's bending spoon effect. A natural.
Over the past decade, Sav has stupefied billionaires, millionaires and an assortment of society's movers and shakers. Armed only with his guile and a bag of tricks, he has won over many a cynic with his laid-back charm and prowess. An instant hit at many of the world’s biggest events, parties and hospitality suites to the extent that he is regularly jetted out as far as the U.A.E, Hong Kong, Los Angeles, Moscow and further.
Having worked with companies such as Dunhill and Google and charming his way into the clasps of Royalty, The Deceptionist uses his skills to entertain, engage and inspire; unlocking dormant imaginations to invigorate audiences and even stimulate potential buyers
Jim has over 25 years’ experience in financial crime and risk remediation projects ranging from advising on confidential sovereign matters to counter terrorist financing and organised crime.
He established the Financial Crime and Risk departments for the UK's biggest compliance and regulatory assurance consultancy firms advising major corporate brands on regulatory assurance and risk. He was also the Director of Financial Crime for a London-based financial crime consultancy firm.
Jim’s impressive résumé has seen him complete corporate governance, financial crime and risk remediation and mergers & acquisitions projects across the globe, acting as Director of Financial Crime Investigations for the UK government as well as holding various roles in the military and the UK police.
He has personally implemented financial crime and risk strategies in jurisdictions including the UK, the US, Argentina, Nigeria, The Middle East, China, India, Pakistan, Switzerland, Lichtenstein, Luxembourg and the Caribbean, where he has built a strong understanding of multi-jurisdiction anti-money laundering, anti-bribery and corruption and conduct risk.
He has also produced papers on new and emerging trends in money laundering and terrorist financing, procurement fraud and financial crime risks for the financial services and has been the guest speaker at the UK Cabinet Office Fraud and Error Conference, the Association of Chief Police Officers Financial Crime Conference and the Asset Based Lenders Money Laundering Reporting Officers Conference.