That's why everything we do is centred around enhancing relationships in a way that positively impacts organisational culture.
Whether it's insight, communications or leadership development, our aim is always to get people thinking and talking about the things that matter most to them.
This dovetails perfectly with our philosophy that thoughts become words, words become actions, and actions become behaviours.
And because an organisation's culture is defined by the way in which its people behave, it follows that if you want to change the culture, you need to start by changing the thinking.
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Born and raised in Leeds, Yorkshire, Lee grew up immersed in a world of urban art and music. It was his passion for the unconventional that took him to Bristol in 1999 where he attended one of the top three design courses at that time to study for a BA Hons in Graphic Design. This was a time when using a Mac for designing was rare, email was in its infancy and a local lad by the name of Banksy was throwing up stencils on the city’s streets.
Upon graduation in 2002, Lee attempted to get a ‘regular job’ but rather quickly came to the conclusion that he needed to be around other people who shared the same vision as himself. This path led to Simon, and they have worked together ever since, their combined energy and zest for life shining through in every project they have undertaken together.
Over the years Lee has produced work for a number of high profile brands and individuals, including Manchester United, French Connection, Freesat & Celtic FC and ex-England footballer, Michael Owen. He’s also worked closely with The Big Issue on multiple charity projects. Recent highlights include the branding of a restaurant chain in Los Angeles, branding for street wear label Bucks & Co and apparel designs for boxing legends Ricky Hatton and Floyd Mayweather Jr.
Outside of the grind, his passions include travelling, urban art, the great outdoors, tattoos, spirituality, photography, movies, any form of exercise and getting up to mischief with his five-year-old son Tyler. He is currently in training for the 13-mile assault course Tough Mudder for the second year running.
Hal has known Simon since the days before he was cool. As schoolfriends they would often embark on adventures, armed with a Swiss Army knife, a bag of aniseed balls and only their collective imaginations as restrictions.
This childhood bond, friendship and eagerness to impress and amuse each other have transcended into a working relationship based on trust and a shared love of creativity and humour.
Hal took a slightly less traditional route to his current position. He has worked all over the world on film productions and with businesses of all shapes and sizes. With an uncanny ability to bond with and amuse everybody he comes across, Hal transcends language and cultural barriers and is a firm believer in the powers of effective communication being paramount to the success of any relationship.
Hal loves the sound of his own voice and has spent his career trying to convince others to feel the same by talking a lot. He works as a freelance filmmaker, tour guide, compere and stand-up comedian. Hal is also one third of the sketch group Hot Gulp which makes video sketches that have won awards and been screened at film festivals around the country. The group’s work parodies a lot of current trends and television adverts. Hal has an immense knowledge of the comedy genre and current trends that helps construct a brand strategy.
If laughter is the best medicine then Hal should be a doctor.
Haydn has over 20 years of experience in leading high performing learning cultures. With an extensive career in L&D, in a variety of commercial organisations within retail, leisure and manufacturing, Haydn took the decision to take his leadership development skills out of the corporate structure to become a freelance leadership consultant and performance coach. During his career, Haydn has delivered high impact change programmes driven by both commercial and regulatory needs. He is very passionate about engagement and the impact of leadership on team performance and business outcomes. This is why Haydn decided to join Laws of Attraction.
Now a fully qualified International Coaching Federation (ICF) coach with over 4 years of coaching practice, Haydn prides himself on the ability to generate exceptional levels of personal performance and individual growth from those he works with. Haydn has qualifications in MBTI, Insights Discovery and business NLP – all of which enhance his coaching and facilitation skills. Haydn is also an advocate of lifelong learning and personal growth and continues to update his knowledge and understanding of the dynamics of human performance.
Steve’s twenty-five-year career has spanned a number of sectors including Utilities, IT, Business & Professional Services including ten years as HR Director within Financial Services. Throughout this time, he has managed several large organisational and cultural change programmes, ensuring the businesses he works with are fit for purpose and have a highly skilled and engaged workforce. Steve’s pragmatic approach to People Leadership has delivered benchmark performance and successfully achieved the Investors in People, Gold Award and being asked to act as one of IIPs Champions. In addition to his roles within Human Resources, Steve has a successful track record as the Customer Operations Director for an insurance business where he successfully demonstrated his leadership through non-HR lenses.
Now working as a full-time Executive Coach and Leadership Development specialist, Steve has established himself as a trusted advisor working with the Executive teams develop people strategies and build emerging talent and professional capabilities. His client portfolio comprises national and international businesses across multiple sectors including Manufacturing, Retail, Professional Services, Local Government, Education and Tech firms. Steve also writes for professional journals and is a speaker at events regarding leadership development, employee engagement and change.
Stephanie has over 16 years’ experience working in the People Development field for major brands and retailers.
Her knowledge of leadership behaviours combined with her engaging and energetic style ensure that her clients are able to go back into the workplace and really embed the behavioural changes from day one.
Stephanie’s passion is identifying strengths, working with clients to further increase what they are already good at and overcoming obstacles that will enhance everyday communication, thus improving their relationships and leadership behaviours. She is an experienced and qualified coach, having worked on a variety of different areas such as communication styles, team dynamics, staff engagement, time management, stress management, resilience and achieving personal goals.
Ana is a passionate neurobiologist and behavioural scientist with a deep interest in connecting science and the creative sectors. With experience as a neuro marketer and consumer behaviour consultant, Ana has been applying her knowledge to build more human-centred businesses.
She has worked with companies from various industries and across different business departments. Some of the brands she's helped include Philips, Liverpool FC, Odeon, Next and various start-ups.
With a BSc in Biology and an MSc in Behavioural Decision Sciences and Neurobiology, Ana knows people inside and out: how they decide, judge and chose their brands; how they buy, engage and remember a brand.
Ana joined Laws of Attraction in June 2016 and since then has been contributing to both internal and client-side projects. What Ana loves about Laws of Attraction, also in-line with her own ethos, is the mission to create businesses that genuinely care about their people.
As a Brazilian living in London for three years, Fabia speaks English, Portuguese, Spanish and Italian and has a background in Marketing and PR in the Americas and Latin America. Fabia heads up our social media strategy and implementation. With a background in the fashion industry, Fabia lives and breathes the Laws of Attraction philosophy in the science behind relationships and business success. With her passion for people, Fabia is looking for opportunities to collaborate with organisations with the same beliefs, values and missions as Laws of Attraction.
Achieves recognisable success in senior level commercial brand and business management roles within multiple categories, both luxury and premium sectors and hugely passionate about the beauty industry. Focused, with good strategic appreciation and vision, able to build and implement business plans with a proven track record. With a keen eye for detail has a clear understanding of omnichannel retailing in the UK and International markets. An entrepreneurial, resourceful and creative thinker with strong financial acumen, experienced working within large international corporations, family/founder-owned and private equity backed businesses. Good ability to identify new business opportunities and revenue streams. Customer focused and highly capable in building long term commercial relationships with buyers, distributors, business partners, industry influencers and authorities. Self-driven and self-reliant, with a track record of setting aims and targets high and achieving them. Experienced in scouting talent, creating and managing effective teams. A charismatic but pragmatic leader that has a collaborative approach with good interpersonal skills to engage, motivate and encourage others through change.
Ogi specialises in animation and sequential arts. Born in the former Yugoslavia, he initiated his artistic career at a young age. Since then he has had significant life experience within conflict areas as well as within an environment of intense social atmosphere engineering. Having also worked with the UN as well as Time means that Ogi's eclectic life-path brings an idiosyncratic perspective to the Laws of Attraction team.
Ogi has a passion for modern psychology and its implementation into work and life. He uses psychological systems within his work to make creations that offer substance and meaning beyond the evident. He is adept in the use of archetypes, narrative structures and semiotic and meme manipulation to design metanarratives within multi-platform landscapes and he continues to undertake extensive research within this area.
From martial arts to knife throwing and bouldering to wielding a (big) hammer, Ogi finds many ways to develop what he calls his 'kinetic learning' as it brings him fresh perspectives that help to enhance his creations, and he enjoys participating in an ever-expanding myriad of activities. In addition to this, he spends time devouring knowledge of the world today to equip him for the world tomorrow.
An MBA-qualified change management professional with an extensive commercial, government agency and marketing background, Colin has an impressive track record in the creation, development and implementation of robust, but practical, business solutions. He has aided many businesses in creating the right foundations for success and achievement.
A persuasive communicator, creative innovator, enthusiastic motivator and a strong negotiator, Colin has worked in business process improvement across a wide range of industries. He is a business growth expert on the Goldman Sachs 10,000 Small Businesses Programme as well as a company director and non-executive director.
Kevin is a chartered accountant and certified forensic accountant who previously spent just under a decade at KPMG as a specialist consultant in corporate governance, compliance and transfer pricing.
On leaving KPMG, Kevin was seconded to HM Treasury working for the government Department for Business, Innovation and Skills. He was also interim Chief Financial Officer for three consultancy firms and an alternative investment fund in London.
Kevin has worked on remediation projects in Russia, the US, Argentina, Dubai, India, Pakistan, Hong Kong, Switzerland, Cyprus and Spain.
Graham’s keen interest in human behaviour and the science of relationships continues to inspire him to reach new heights in his thinking.
Over the past five years, he has played a key role in bringing new business to the agency by winning pitches for some major accounts including Virgin Trains, Ultimo, Jeeves of Belgravia, Roomzzz and Johnson Cleaners.
He began his career in Leeds at PWLC as an art director and copywriter working on campaigns for the likes of SkyBet, DFS, and Fox’s Biscuits before moving to London to pursue a freelance career.
In 2012 he joined Laws of Attraction as creative director where he leads a growing team of creative professionals, including graphic designers, illustrators, photographers and filmmakers.
His passion for creative solutions is evident in everything he’s involved with and has been recognised with awards from Campaign and the Creative Circle.
Nina has over 20 years’ experience delivering global B2B market brand positioning and rebranding strategies. Establishing the go to market proposition to build concepts and creative to deliver integrated marketing campaigns for industry leading brands.
Having spent several years working within tech-based industries to include Farnell and Distrelec within the electronic distribution sector and AD Group and Dedicated Micros within the security sector, Nina has honed her skills in delivering impactful, targeted communications to complex customer networks.
Nina’s focus is on creating stand out creative campaigns which drive business objectives to achieve bottom-line growth. Having spent most of her career delivering this client side, working with Laws of Attraction for several years, Nina joined the team in early 2019.
Mark Kendrick has been working in the broadcast industry since 2004, starting as an animator and camera assistant while studying for a degree in animation. He gained valuable experience working on the famous children’s television series Postman Pat at Cosgrove Hall Films in Manchester.
Soon after graduating, Mark started producing content for television, creating cartoon idents for BBC Wales and a series of short cartoons while also working as a freelance camera operator for Fashion TV.
Mark has had the opportunity to travel around the world with his work, working on projects in Dubai, Florida and Berlin, launching Fashion TV in Nigeria and Barbados and working as a director to produce the channel's first new brand launch commercials for Nigeria and Barbados. Mark also has experience in producing commercial adverts for channels such as Fitness TV on SKY, Community TV and S4C, and has also worked on documentaries for the BBC as a camera operator.
Mark is passionate about producing a cinematic quality video for all sorts of clients, no matter what brief or client or budget size. It is always his aim to create high-end video production that delivers results.
After completing a degree in psychology and management (2001), Simon (MBPsS) has worked in the design, communications and technology industries for the last 20 years. During this time he has created his own ‘Laws of Attraction’ – a detailed framework of how relationships form, are maintained and breakdown. This knowledge and insight have been developed into a sophisticated business technology called Vibe.
Mental health is an issue close to Simon's heart. He has since made it a priority to increase awareness of mental health by helping break down the taboos surrounding it by supporting several front line charities, which you can read about on the charity page of this website.
In his spare time, Simon enjoys cooking and travelling. However, it is his love of anthropology and human development that interests him the most.
Simon is a member of The British Psychological Society.
Sally has over 10 years' experience in planning, organising and managing business events in a range of sectors including SME, corporate and charity. Sally’s track record of creating innovative, informative and well-organised events, delivered on time and on budget means that they leave a positive lasting impression with all who attend them. She has a wealth of experience in managing and delivering events, building and managing client relationships, and putting processes in place to ensure excellence in event marketing, promotion, and realisation. Sally is able to provide a reliable, conscientious service - whether clients only need her to help with the stressful ‘big day’ or whether they need her to project manage the event from start to finish - she is always on hand to provide the necessary support.
Kelvin’s early career was spent with the government's Share Valuation and the Capital Taxes Office where he held senior positions in the HQ units, dealing with the most complex cases.
After 17 years, Kelvin left the government to establish a Valuation Unit for a large accountancy practice and was the MD of specialist valuation companies within two major international investment banks.
Kelvin is frequently asked to lecture for professional bodies and training organisations about commercial and tax valuation. As well as making appearances on television and radio, Kelvin is a contributor to many journals and books such as Business Valuation Digest, Intellectual Property Rights and their Valuation, Due Diligence Law and Practice and The Trademark Handbook, amongst others. His book Valuation and Exploitation of Intellectual Property and Intangible Assets was published by EMIS Professional Publishing in May 2003 and attracted excellent reviews.
He has been one of two separately listed UK expert witnesses in the areas of intellectual property and intangible asset valuation and one of the five separately listed unquoted company experts in The Law Society (now Sweet and Maxwell) Directory of Expert Witnesses (1996-2012). He is the founder of the Society of Share and Business Valuers, Deputy Chair RICS Business Valuers, founding expert Lord Woolf's Expert Witness Institute, member of the Licensing Executive Society, Chartered Institute of Patent Agents (Associate), Royal Institution of Chartered Surveyors (Fellow and Registered Business Valuer) and International Association of Consultants, Valuers and Analysts.
Katy is a passionate and determined individual with proven communication and organisational skills within the events, entertainment and marketing industries. Over the last 18 years, Katy has gained some valuable experience in these areas working for large multinational marketing agencies and at some of the UK’s biggest green field events. Katy’s ability to rise to a challenge is exceptional. Having worked in some of the most diverse and challenging environments, her skill set is vast, making her a valuable asset to our team.
Katy has come from working with some famous brands and agencies, meaning she is extremely personable and able to build commercial relationships easily. A resilient character with a keen eye for detail, Katy is always dedicated to delivering the highest standards in every role she undertakes.
In her personal life, Katy enjoys collecting music. In fact, she is an avid music lover and has quite a spectacular record collection. Katy practises meditation and yoga and, when she gets the chance, enjoys learning the bass guitar as well as living as much of her life in the great outdoors as she can – despite the English weather!
4Paul has 30 years experience of working with growing, flat-lining and distressed Technology organisations to help drive business growth.In the 1990s, Paul owned and ran a high-profile executive search company specialising in helping US start ups who often had limited brand presence (including Next, Versant and PSDI) establish themselves in the UK/European market.
In 1999, Paul founded EGOstream, bringing together his skills in talent acquisition and people development to build a business that helps Founders and CEO’s of Technology organisations strengthen sales performance and drive more results.
In the early days EGOstream developed the sales teams of a number of global conglomerates (including Adobe, Cisco and SSA Global, now Infor), working with the leadership teams of these world-class organisations to uplift sales performance which is his focus in at Laws of Attraction.
Recent successes include Content and Code (sold 2018), Silverbear (sold 2018), IMX Software (sold 2018), Yocuda (sold 2017), Carrenza (sold 2016), Workplace Systems (sold 2016) and EACS (sold 2016).
Yo is an executive coach, a successful entrepreneur and a sought-after business and technology change, consultant.
Yo is particularly passionate about helping passionate leaders grow.
Having built five businesses and been instrumental in the establishment of several client ventures he has acquired a deep appreciation for the many challenges facing entrepreneurs and some of the techniques and disciplines that help entrepreneurs meet these challenges.
Additionally, as a sought-after business and technology change consultant to companies ranging from BAA to Barclays, Yo has extensive experience of the complex challenges facing leaders within fast-paced FTSE100 sized multinationals.
Yo’s coaching practice is focused on helping clients gain greater awareness of their beliefs and habitual behaviours. Clients are challenged to honestly assess how these beliefs and habits align with their own objectives and those of their organisation. Where required clients are then helped to design and implement effective change strategies.
To achieve this Yo relies heavily on intuition and conceptual re-framing which help his clients gain a better perspective and actionable insights. Clients enjoy the energy and humour Yo brings to his coaching sessions and his direct but non-judgemental style. His clients feel challenged but always accepted and supported.
Since finishing his PhD, George has been a lecturer in music theatre at the University of Leeds. As well as this, he is an award-winning freelance director and composer, and Artistic Director of his theatre company Altitude North. He has directed at the National Theatre of Cyprus and the Cyprus Embassy in Berlin and composed for ITV and the National Theatres of Cyprus and Greece. His awards include Best Theatre Directing Award for the new musical "Body Faded Blue" (2012) and Best Theatre Composition Award for "Iron" (2006).
With over 15 years' experience, George is a specialist in the area of musical theatre meaning that he teaches, writes about and works with performers, with the objective of realising his theatrical vision through a series of complex processes in the rehearsal space. He works closely with, and leads, large groups of people in order to share his vision and working ethos and ultimately achieve theatrical excellence. He excels in unlocking people's potential in a pragmatic and inspiring way.
Professionally George is passionate about working with talented individuals and watching them perform and this know-how has been adapted to the workplace for coaching and mentoring. He is fascinated by seeing people develop as artists or executives to showcase their potential in a medium which is entertaining, educational and therapeutic.
Jim has over 25 years’ experience in financial crime and risk remediation projects ranging from advising on confidential sovereign matters to counter terrorist financing and organised crime.
He established the Financial Crime and Risk departments for the UK's biggest compliance and regulatory assurance consultancy firms advising major corporate brands on regulatory assurance and risk. He was also the Director of Financial Crime for a London-based financial crime consultancy firm.
Jim’s impressive résumé has seen him complete corporate governance, financial crime and risk remediation projects across the globe, acting as Director of Financial Crime Investigations for the UK government as well as holding various roles in the military and the UK police.
He has personally implemented financial crime and risk strategies in jurisdictions including the UK, the US, Argentina, Nigeria, The Middle East, China, India, Pakistan, Switzerland, Lichtenstein, Luxembourg and the Caribbean, where he has built a strong understanding of multi-jurisdiction anti-money laundering, anti-bribery and corruption and conduct risk.
He has also produced papers on new and emerging trends in money laundering and terrorist financing, procurement fraud and financial crime risks for the financial services and has been the guest speaker at the UK Cabinet Office Fraud and Error Conference, the Association of Chief Police Officers Financial Crime Conference and the Asset Based Lenders Money Laundering Reporting Officers Conference.
Reece has established a strong record in sales and marketing, demonstrated across a range of luxury lifestyle sectors.
Playing a key role within brands such as Wella Professional, ghd and Home House Private Members Club, he has not only achieved, but surpassed targets. Moreover, he has had the ability to deliver significant business turnaround through his idiosyncratic, sure-footed leadership, 360 feedback and management skills.
Reece is a natural communicator with a keen understanding of internal and external branding and its role in driving profit. He has an impressive ability to translate successes in one sector into a new sector, combining experience with a fresh approach.
In his spare time, Reece is actively involved with local football, playing competitively in a local league, and swimming regularly. As the proud owner of a temperamental vintage scooter he is, of necessity, interested in basic mechanics.
Tim’s passion for design and fresh new ideas was cultivated at Newcastle College where he gained a distinction for his work. Furthering his studies in Graphic Design at Northumbria University, he was chosen to work on a final show project which was displayed at the D&AD show in London.
Tim went on to become an in-house designer at a large Yorkshire-based software company, taking the lead on all creative output working across web and print platforms. After this, he progressed to a role as the senior designer at a leading design and marketing agency, working across a range of both local and high profile clients from First Hull Trains and Hull City Council to the NHS, UVEX and Harley Davidson.
Since then, he has worked on projects with national and international clients such as PhD Nutrition, the BBC, Balfour Beatty, the NHS and Kavli foods.
Whilst enjoying working on large projects and with large clients, he also enjoys the creative freedom of working on new brands for local businesses ensuring they develop strong identities in often crowded markets and gain maximum exposure and leave a lasting impression.
When he gets some free time, and when he’s not injured, he enjoys playing rugby. He is also a keen fledgeling astronomer, a hobby kick-started by a trip to the Northern Lights.
Sav has collaborated with some of the world's leading names in the industry to deliver, time after time, critically acclaimed entertainment through the art of illusion.
Backed by a Fine Arts (Hons) degree, Sav likes to think of himself as a curator of deceptive practices. Since his childhood, he's been plucking watches off wrists, picking locks, making things vanish and even replicating the famous Uri Geller's bending spoon effect. A natural.
Over the past decade, Sav has stupefied billionaires, millionaires and an assortment of society's movers and shakers. Armed only with his guile and a bag of tricks, he has won over many a cynic with his laid-back charm and prowess. An instant hit at many of the world’s biggest events, parties and hospitality suites to the extent that he is regularly jetted out as far as the U.A.E, Hong Kong, Los Angeles, Moscow and further.
Having worked with companies such as Dunhill and Google and charming his way into the clasps of Royalty, The Deceptionist uses his skills to entertain, engage and inspire; unlocking dormant imaginations to invigorate audiences and even stimulate potential buyers
It’s the reason why relationship science is central to everything we do, be it emotive brand communications, inspirational internal strategy or the development of our own technology – Vibe, a powerful new engagement platform that improves business performance by delivering in-depth emotional and financial insights.
The law of attraction states that ‘like attracts like'. In other words, the more alike we are to a person or brand, the more likely we are to engage with them. So why are we called Laws of Attraction and not simply Law of Attraction?
Well, what many people fail to understand is that the law of attraction cannot effect change on its own; it needs to work in unison with two other universal laws: the law of resonance and the law of reciprocation.
We’re all familiar with the feeling of being on the same ‘wavelength’ as someone, and that’s the easiest way to describe the law of resonance. A similarity in mindset allows for a stronger connection, whether that be with a person or the latest gadget, and with that the opportunities to engage become more frequent.
This leads us to the law of reciprocation. As engagement increases, so too do our feelings for the person or brand we are engaging with. As humans, we are hardwired to reciprocate, so if something or someone makes us feel good then we are much more likely to continue to invest in the relationship.
These laws of attraction are central to everything we do because we believe that relationships are the currency of life; the more we invest in them, the more rewarding they become.