Laws of Attraction was founded on the belief that relationships are the heartbeat of every successful business, and at the heart of every successful relationship is communication.

That's why everything we do is centred around enhancing relationships in a way that positively impacts organisational culture.

Whether it's insight, communications or leadership development, our aim is always to get people thinking and talking about the things that matter most to them so they can innovate and create the future of their business together as a team.

This dovetails perfectly with our philosophy that thoughts become words, words become actions, and actions become behaviours. 

And because an organisation's culture is defined by the way in which its people behave, it follows that if you want to change the culture, you need to start by changing the thinking. 

We do this is by collecting data with our Vibe feedback and survey platform that provides deep insights into all aspects of corporate culture and team performance. The information collected via the Apps and or web-based surveys creates a large data set which then is compressed into insight via our specialist algorithms and easy to understand reports. This provides both individual colleagues and executive teams with insights that allow you to build a winning strategy. The diagnostic tools within the platform illustrate a deep understanding of behaviours and perceptions that can be used regularly to manage organisations biggest opportunity and risk - the people. 

All of the Vibe insights come with sage advice from our team of experienced industry specialists (HR, Brand, Communications, Leadership, ED&I, Engagement and Well Being) who consult and coach how to mobilise the findings effectively into the workplace. This means that the data is harnessed in the most effective way to ensure productivity and wellbeing are enhanced.

One of the core differentiators of our services is that we all have a passion for people ensuring we contextualise everything through the lens of relationship science. This provides your business with a practical and truly human-centric approach to measuring and managing your people more effectively.


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Our People

Lee Akers
Senior Multi Media Designer
Haydn Bratt
Executive Coach
James Brook
Brand & Marketing Director
Steve Barry
Executive Coach
Stephanie Corking
People Director & Co-owner
Ana Costa
Behavioural Scientist 
Fabia Delamoura
Social Media Manager
Petra Drali
Business Consultant
Ognjen Damjanovic
Motion Graphics & Animation
Colin Dawson
Business Consultant
Graham Forbes
Creative Director & Co-owner
Lee Johnson
Director & Co-owner
Mark Kendrick
Film Production
Simon Kevan
Founder & CEO
Sally Kevan
Event Manager
Katy Noble
Project Manager
Yo Percale
Executive Coach
George Rodosthenous
Acting Specialist
Jim Stothard
Chief Risk Officer
Tim Wilson
Multi Media Designer
Head of Magic

Our Clients

What's in a name?


It’s the reason why relationship science is central to everything we do, be it emotive brand communications, inspirational internal strategy or the development of our own technology – Vibe, a powerful new engagement platform that improves business performance by delivering in-depth emotional and financial insights.

The law of attraction states that ‘like attracts like'. In other words, the more alike we are to a person or brand, the more likely we are to engage with them. So why are we called Laws of Attraction and not simply Law of Attraction?


Well, what many people fail to understand is that the law of attraction cannot effect change on its own; it needs to work in unison with two other universal laws: the law of resonance and the law of reciprocation.

We’re all familiar with the feeling of being on the same ‘wavelength’ as someone, and that’s the easiest way to describe the law of resonance. A similarity in mindset allows for a stronger connection, whether that be with a person or the latest gadget, and with that the opportunities to engage become more frequent.

This leads us to the law of reciprocation. As engagement increases, so too do our feelings for the person or brand we are engaging with. As humans, we are hardwired to reciprocate, so if something or someone makes us feel good then we are much more likely to continue to invest in the relationship.

These laws of attraction are central to everything we do because we believe that relationships are the currency of life; the more we invest in them, the more rewarding they become.

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