Laws of Attraction is a management consultancy that specialises in psychological insight and research projects that help us to deliver brand and HR strategies, training programmes and workplace transformation.  

We were founded on the belief that relationships are the heartbeat of every successful business, and at the heart of every successful relationship is communication. That’s why everything we do is centred around enhancing relationships in a way that positively impacts your organisations’ culture and brand. 

Bound together by a passion for people, our team of directors and co-owners are all experienced specialists in their respective fields. We use a unique blend of trademarks and processes to deliver a core range of services, including; HR assessments, people plans, leadership development, engagement, wellbeing and internal and external brand communications.

One of our core differentiators is our ability to contextualise everything through the lens of relationship science. This provides businesses with a practical and truly human-centric approach to measuring and managing an organisations biggest opportunity and risk - your people. 

As we have evolved as a business, so have the products and services we offer. Today, at the heart of our business is our award-winning Vibe HR survey and feedback platform, providing deep, actionable insights into all aspects of your organisations' culture and brand.  Our team of experienced, industry specialists help to mobilise these insights effectively into the workplace, ensuring that the data is harnessed in a way that enhances both productivity and wellbeing. 

Welcome to a world of better relationships.


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Our People

Lee Akers
Senior Multi Media Designer
Haydn Bratt
Executive Coach
James Brook
Brand & Marketing Director
Steve Barry
Executive Coach
Stephanie Corking
People Director & Co-owner
Suncar Cassama
HR Consultant
Ana Costa
Behavioural Scientist 
Fabia Delamoura
Social Media Manager
Petra Drali
Business Consultant
Ognjen Damjanovic
Motion Graphics & Animation
Colin Dawson
Business Consultant
Graham Forbes
Creative Director & Co-owner
Lee Johnson
Director & Co-owner
Mark Kendrick
Film Production
Simon Kevan
Founder & CEO
Sally Kevan
Event Manager
Andrew Moorhouse
Katy Noble
Project Manager
Yo Percale
Executive Coach
George Rodosthenous
Acting Specialist
Ian Saville
Head of Magic
Jim Stothard
Chief Risk Officer

Our Clients

What's in a name?


It’s the reason why relationship science is central to everything we do, be it emotive brand communications, inspirational internal strategy or the development of our own technology – Vibe, a powerful new engagement platform that improves business performance by delivering in-depth emotional and financial insights.

The law of attraction states that ‘like attracts like'. In other words, the more alike we are to a person or brand, the more likely we are to engage with them. So why are we called Laws of Attraction and not simply Law of Attraction?


Well, what many people fail to understand is that the law of attraction cannot effect change on its own; it needs to work in unison with two other universal laws: the law of resonance and the law of reciprocation.

We’re all familiar with the feeling of being on the same ‘wavelength’ as someone, and that’s the easiest way to describe the law of resonance. A similarity in mindset allows for a stronger connection, whether that be with a person or the latest gadget, and with that the opportunities to engage become more frequent.

This leads us to the law of reciprocation. As engagement increases, so too do our feelings for the person or brand we are engaging with. As humans, we are hardwired to reciprocate, so if something or someone makes us feel good then we are much more likely to continue to invest in the relationship.

These laws of attraction are central to everything we do because we believe that relationships are the currency of life; the more we invest in them, the more rewarding they become.

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