Introducing Parklane City

By Graham Forbes

We were asked to refresh the brand and inject some more style to appeal to the affluent young urbanites at which the brand is aimed. So, we gave Parklane City its’ own strapline – the ‘home of urban living’ – and designed 3 new brochures aimed at prospective buyers, landlords and tenants. Although the content for all 3 was different, the format was consistent -  shorter, punchier copy, big bold visuals, and bespoke infographics to communicate Parklane City’s processes and USPs. We’ve also designed a new vehicle wrap which you should be able to spot driving around the city in the not too distant future.