After a pitching process, February saw our team win a new contract with Roomzzz, the national Aparthotel brand that is literally setting itself apart from the competition in the serviced apartment industry. Roomzzz has locations all over the UK but it was born in Leeds. Now a national brand Roomzzz combines all the style of a boutique hotel but with the convenience of a serviced, self-catering apartment.
The year’s contract working with the hotelier will see Laws of Attraction undertaking multichannel marketing and advertising activities from social media and e-marketing to media and large format advertising. As part of the contract we will also designing the brand’s customer-facing collateral.
Although the contract has just begun we have already hit the ground running, creating some exciting marketing material for their spring campaign using the tag line ‘Blooming Lovely’.
We will also creating a ‘big idea’ in the coming months, which will all of the brands internal, and external marketing will be focused around.
By Natasha Langton