Building on ingenuity at electronica 2018

By Graham Forbes

We helped Farnell element14 to build on their success at electronica 2014 and electronica 2016 with updated video content to support their presence at the world's leading trade fair for electronic components, systems and applications, which is held bi-annually in Munich, Germany.

Our relationship with electronics is truly universal, enriching our lives in a multitude of ways. Within that universe there are 4 distinct worlds in which our clients’ target audience groups operate. We created 4 videos to show how the products and solutions that Farnell element14 provide can help them discover, explore, navigate, and eventually conquer all that their world has to offer. Each proposition was brought to life through motion graphics, kinetic typography and animation.

We also produced a central overview video that consolidated all the features and benefits from the individual videos into one engaging film that was played in the cafe area of their stand.

The event was a great success as Farnell element14's Head of Regional Marketing - Europe, testified; "THANK YOU. The stand, videos and collateral worked really well together."

We look forward to continuing our relationship with the Farnell element14 team at the next electronica in 2020.