Published on November 25, 2019
Laws of Attraction were invited to out to the United States to pitch for Hemp and Cannabis company High Pro Grow.
High Pro Grow are a fast-growing start up in the Hemp & Cannabis industry. By vertically integrating all operational activities they’re aiming to become a driving force in today’s changing political and economic climate by deploying scalable business models throughout the United States and across the globe.
We were based in Las Vegas for our visit and from there we flew out to Sacramento, California in the heart of an area known as the Emerald Triangle so we could see the scale of their operation and understand their vision for building successful, long-term relationships with farmers, wholesalers, retail vendors and power companies.
We’re delighted to say that the pitch was a success and a few days after our return to the UK we were awarded the account.
We have been briefed to create their brand identity, a responsive website with membership portal, branded merchandise and stationery, and a video that brings their proposition to life through live action and animation.
The brand is due to officially launch at MJBizCon in Las Vegas on December 11th 2019. With 35,000 attendees and programming to benefit every sector, MJBizCon is the largest gathering of cannabis business professionals in the world.
We started our brand discovery process on the day that we were instructed and have been working diligently ever since. We’ve utilised a blend of research techniques to identify the correct positioning strategy for a brand with such a broad appeal. A large part of this was defining the customer personas in order to attract the diversity of people that High Pro Grow are looking to do business with.
We are looking forward to sharing with you the roll out of High Pro Grow’s online presence which will be sure to appeal to anyone who is interested in the many benefits of industrial hemp and cannabis production on a global scale.
In the first quarter of 2020 and beyond we’ll be building on our integrated, strategic vision by launching a range of initiatives including e-Learning, franchising, new product development, distribution and media coverage.