Published on January 16, 2020
We were invited by Avanti West Coast, the new operator of the West Coast rail franchise, to document their maiden journey from London Euston to Glasgow Central.
The day began with a breakfast reception at the Royal College of General Practitioners where the vision for the future of the network was mapped out to a select audience of colleagues, leaders and stakeholders.
From there it was a short walk to Euston Station where the newly liveried train was greeted with much excitement as it rolled into platform 3. We were among the first on the platform, capturing the building excitement of this momentous event as staff and executives started to arrive. After a short naming ceremony, our journey north commenced.
On the train itself we had our Creative Director, Graham Forbes coordinating filming with both our onboard crew and the drone pilots located in London and Lancaster to capture the train from the air, which turned out to be some of the most exciting footage from the day. Challenge Anneka has nothing on our Graham 😉
On the train, we spoke to Avanti and Trenitalia executives who spoke with great enthusiasm about the success of the launch and their plans for the future. At the various stations along the route, we conducted interviews with Avanti’s frontline teams in their new uniforms, proudly telling us what this maiden voyage meant to them.
The celebrations came to a head-on arrival at Glasgow Central where a bagpiper in full ceremonial dress was there to greet everyone from the train with the unmistakable anthem of Flower of Scotland.
The day was a great success and the highlights video we produced is testament to all the hard work that everyone at Avanti put in ahead of the launch.