What can we do for you?


Attraction has been studied scientifically for decades, yet research in this area doesn’t get anywhere near the amount of attention it warrants and is often left hidden in academic papers. It’s perhaps not surprising then that the vast majority of consultants and creatives, when faced with choices on how to attract, often rely on their own experience and intuition, rather than considering established psychological theories and practices.

It is not uncommon for people to believe they already possess an intuitive understanding of psychological principles, simply by virtue of living life and interacting with others. As a result, they’re less likely to consult psychological research when making decisions. This overconfidence often causes people to miss golden opportunities. 


We believe that employees are the most important component of the brand mix. So much so that they can literally make or break a business. We have overwhelming evidence to show that the relationship a business has with its workforce and contractors is fundamental to the customer experience and top line growth.

Strongly aligned communication helps to develop a supportive and reciprocal culture. The best example of this is a functional family unit; helping, supporting and communicating with one another every day so they don’t just survive – they thrive.

Family life is about sharing stories and emotional experiences that create long-lasting memories. These kindred relationships are built on trust, love and kindness, and they empower individuals within the group to learn and grow. We believe business relationships should be no different.

We offer a range of services to support this thinking as outlined below. We have developed a sophisticated business technology platform called Vibe which helps to measure the happiness and well-being of your workforce. Vibe delivers insights into the risks and opportunities and provides reports on both the psychological and financial value.


Long-term relationships are central to the success of any brand and, like all relationships, they depend on effective communication. The yardstick we use to measure effectiveness is memorability. It’s also the reason why we use emotion at every touchpoint. Because while people may forget all kinds of details, they will always remember how something or someone made them feel.

In a world where people are overwhelmed by marketing messages, we cut through the noise with fresh, simple, intelligent communications. Sometimes funny, occasionally provocative and always engaging. 

Most of today's consumers are plagued by the complexities of modern life, and so for a message to stand out from the clutter, it must be simple. However, being simple won’t work if the message isn’t memorable, and for that you need emotion.


Laws of Attraction
Exchange at Somerset House
West Water Gate
Victoria Embankment
London, WC2R 1LA

+44 (0)845 619 3336


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