BRAND RESEARCH & DEVELOPMENT
Communicating a consistent, compelling core idea
Long-term relationships are central to the success of any brand, and like all relationships, they depend on effective communication.
The yardstick we use to measure effectiveness is memorability. It’s also the reason why, no matter what it is we’re creating, we look to use emotion at every opportunity. Because while people may forget all kinds of details, they will always remember how something or someone made them feel.
What we do:
- Market research
- Trends & research
- Workshops
- Brand strategy
- Customer & employee insight/survey
- Brand & product naming
- Mystery shopping
- Brand identity
- Interviews & round-tables