BRAND COMMUNICATIONS

Long-term relationships are central to the success of any brand, and like all relationships, they depend on effective communication.

The yardstick we use to measure effectiveness is memorability. It’s also the reason why, no matter what it is we’re creating, we look to use emotion at every opportunity. Because while people may forget all kinds of details, they will always remember how something or someone made them feel.

What we do:

• Market research
• Trends & research
• Workshops
• Brand strategy
• Customer & employee insight/survey
• Brand & product naming
• Mystery shopping  
• Brand identity
• Interviews & round-tables

We know that whether you’re trying to win new friends or new business, the same universal ‘laws of attraction’ apply. It’s this insight that drives our brand positioning strategy, and within that, language plays an essential role.

By defining a consistently authentic tone of voice, we can craft an unmistakable personality that helps to create a unique impression in the mind of the people you are trying to attract or retain, whether that’s customers or employees.

In a world where people are overwhelmed by marketing messages, we cut through the noise with fresh, simple, intelligent communications.

Sometimes funny, occasionally provocative, and always engaging. We help our clients to raise awareness, gain recognition and build trust by following our Relationship Memory Model© to deliver consistent, emotive, creative communications in a number of media across multiple channels.