We work to identify and encapsulate the emotional and human elements of your story so that it can be communicated via a consistent narrative that we refer to as the ‘golden thread’.

This ‘golden thread’ forms the basis of a strategy that will not only attract and captivate audiences but have the capacity to work across all communication channels – acting as a bridge between the brand and the wider world.

We’re not just talking figuratively. The creation of a ‘brand heart’ is central to our employee engagement strategy.

Our heart is divided into a series of chambers, each defining one of the ten core dynamics of a brand. With this in place, all we have to do to communicate a consistent brand message at every touchpoint is, literally...follow our heart.

Any communications we create must, first of all, attract attention, but they must also be memorable, otherwise, the activity represents a loss of investment.

To ensure this happens we use our Relationship Memory Process© – a unique formula based on our deep psychological understanding of how memory works.
Its premise is a simple one: everything we deliver is traced back to our ultimate objective of enhancing relationships through unforgettable communications.